Crossminds guides Beads Wholesale Group in the sale to Golden Bird B.V.

Crossminds guides Beads Wholesale Group in the sale to Golden Bird B.V.

Crossminds guided the shareholders of Beads Wholesale Group in the sale of a majority stake to Golden Bird B.V. Ultimately, the entire sales process, from identifying candidates to closing, took six months.

Beads Wholesale Group is formed in 2006 by Frank and Nanda Schaarman and is the parent organization of an e-commerce company in the field of spare parts for jewellery and ready-to-wear jewellery. Beads Wholesale Group is known from and has about 30 employees. In its 13 years of existence, the company has grown into an online market leader in the Benelux and Germany. A continuing expansion of the successful e-commerce platform to other European countries has started and is in further development.

The head office of Beads Wholesale Group will remain in Middelburg and will be further strengthened and expand by the new shareholder.

Frank Schaarman:
“We are very pleased with the acquisition of Beads Wholesale Group by Golden Bird. The new owners want to continue to offer the best possible experience to our customers with just as much passion. They as well believe that this can be achieved by offering service, quality, commitment and creativity. They have a lot of experience in trade and marketing and will add a lot of beauty to the organization”.

Golden Bird is part of a family business that invests in companies. The company intends to grow in the long term, together with its employees.


Pieter Poortvliet and Lars van Heeren (Crossminds) acted as advisors to the shareholders in Beads Wholesale Group


Pieter Poortvliet Crossminds
Pieter Poortvliet

Senior consultant

T: +31 6 29 33 93 02