Crossminds advised Automotions during the partial sale to Van Mossel Automotive Group

Crossminds advised Automotions during the partial sale to Van Mossel Automotive Group

Automotions has transferred part of its activities to the Van Mossel Automotive Group. The transaction was submitted to the Consumer & Market Authority, after which its approval was obtained and the transaction has been completed.

Automotions bids farewell to the Ford and Opel brand clusters. The companies ZuidWest Lease, Automotions Lease, Kyoto Lease and Automotions Rent will continue under the name of Van Mossel. The ‘Autoschadeteam’ -offices associated with Automotions, that are part of Baarends Autoschade Holding, will also be transferred to the Van Mossel Automotive Group. With this acquistions, the Van Mossel Automotive Group will also take over the employees that are working for these companies.



For years, Automotions has been one of the largest mobility providers in the southwest of the Netherlands. Automotions has expanded its service area through acquisitions of various Mercedes-Benz, Peugeot and Ford dealerships since 2007. The company’s own leasing company ‘ZuidWest Lease’ grew accordingly. The care damage team also experienced a considerable growth during this time.

Lennard van Oeveren of Automotions Group states: ” The growth and developments of the past few years have all resulted in solid companies. It is the future developments within the automotive industry that have made us decide to sell the activities “. “The Ford and Opel brands, but also the leasing companies need scaling in order to be able to grow further. With the transfer to Van Mossel Automotive Group, we can confidently look forward to the future of the brands”.

Automotions remains the main mobility provider in the southwest of the Netherlands for the Peugeot, Mercedes-Benz and smart brands. Lennard van Oeveren comments: “With six Peugeot branches and four Mercedes-Benz/smart branches in Zeeland and West Brabant, we will continue to serve our customers as they expect from us. After the takeover, we will fully focus on the further growth and professionalization of Peugeot, Mercedes-Benz and smart”.

This transaction was supported by Marco du Pré, Pieter Poortvliet and Arjen van de Velde.


Marco du Pré Crossminds
Marco du Pré

Senior consultant

T: +31 6 51 37 45 31