Crossminds has guided the merger between the two parties on behalf of Kwekerij Het Westland.
Kwekerij Het Westland is a pepper nursery garden with greenhouses in Poeldijk and Naaldwijk.
This nursery has a total of 6.3 acres of greenhouses where pointed peppers are grown. Besides cultivation the sweet peppers are also sorted by size, colour and weight and packed according to the client’s wishes.
PowerGrow has been growing bell peppers since 2007 and has a total of 11.8 hectares of greenhouses at its disposal. After the merger between these companies, PowerGrow will also focus on the cultivation of sweet peppers.
The companies have been working together at a strategic level since January 1, 2022 in order to respond to the increase in scale that is currently taking place in the fruit and vegetable market. By joining forces, the company aims for further growth as a pointed pepper grower to meet the increasing demand of the market.
This project was supported by Lars van Heeren, Martin de Jong and Donna van der Ven. A merger is a complex process that requires the right knowledge and expertise. Crossminds is an advice and guidance partner in the field of mergers and acquisitions.
Are you considering a similar project? Please feel free to contact us to discuss the possibilities.
Consultant
T: +31 6 46 41 45 58
E: larsvanheeren@crossminds.nl