Crossminds assists Magnum Heating Group with its sale to Smile Invest

Crossminds assists Magnum Heating Group with its sale to Smile Invest

As of September 2019, Crossminds advised the shareholders’ of Magnum Heating Group with the sale of a majority stake to Smile Invest. Smile Invest is a private equity firm that invests in ambitious growth companies.

Magnum Heating Group sells majority stake to Smile Invest

Magnum Heating Group is a successful, fast growing, Dutch company with 26 years of experience in underfloor heating.

The Magnum Heating Group was founded in 1992 by Gio Cleophas. In thirty years’ time, the Dutch company has grown into a rapidly growing, successful market leader in Europe as a designer, manufacturer and supplier of underfloor heating systems based on electrical and water technology, as well as related products for residential, industrial and commercial applications. With seventy employees, the Magnum Heating Group realizes a ‘healthy profit margin’.

From its new office and distribution center in Tholen, Magnum Heating Group responds to market opportunities, such as the energy transition and sustainability trends in the construction sector. The investment of Smile Invest enables further (international) growth, particularly in Belgium, Germany and the Scandinavian countries. The focus is on the development and sale of further innovative products for residential renovation and new construction. Smile Invest expects to double its volume in five years’ time. The current management and Gio Cleophas also participate in the Magnum Heating Group. Gio Cleophas has stepped down from day-to-day management.

Smile Invest is a relatively young Belgian-Dutch private equity company with € 350 million in management, brought together by a group of forty wealthy entrepreneurial families in Belgium and the Netherlands.


The transaction was supported by Marco du Pré and Liane Keijzer-Okhuijsen from Crossminds.



Marco du Pré Crossminds
Marco du Pré

Senior consultant

T: +31 6 51 37 45 31