We unlock your growth potential

Growth and customer strategy

With a targeted market and customer strategy you create extra value for your company. In the short term you focus on turnover and profitability. In the long term you make fundamental strategic choices.

Attention to growth and continued cost focus

Many companies mainly focus on cost control and effectiveness in their organization. Ultimately, however, growth must come from the market side. What is reflected in your plans and initiatives?

Adapt your business model to the new reality

The Internet and mobile digital technology are drivers for accessibility and transparency of information and supply. Companies have to adapt their business model to be and remain successful. 24/7 communication independent of place and time, ease of purchase and switching bnetween suppliers, "targeted marketing" and the redesign of processes in the chain and in the company. This is what is going on in many industries, but companies often take too much time to adapt.

Short term growth through performance improvement

Short-term growth requires management of turnover and profitability. This can be done by turning four knobs.

Reach the right customers. Reach more customers in the target group, get in touch with the right decision-makers, retain existing customers.
Increase the impact of propositions. Match promises of products and services to customer needs.
Use communication channels effectively. Talk to customers. Purchases and service must run optimally.
Improve commercial processes. Eliminate unnecessary steps, improve internal collaboration and manage on adequate information.

Focus long term growth on future creation

Your strategic choices now, determine the growth of your company in the future. This requires insight into and vision of the market of the future and the possibilities of the organization.

How can your company shape the market, claim a product or service category and achieve customer preference? No bulky plans, but well thought-out strategic market initiatives.

Also collaborate?

Do you have a project? A question? Interested in one of our solutions? You can send an email or call directly. We will contact you as soon as possible.

CONTACT John

John van Boesschoten

Senior growth hacker

T: +31 6 24 50 63 09

E: johnvanboesschoten@crossminds.nl

About John

John van Boesschoten is an enthusiastic consultant. His passion is to continuously grow companies by creating value. For this, in addition to the latest growth hacking techniques, he always uses insights that are relevant to the customer and the company.