"Always full attention for the customer"

Lars van Heeren


Lars van Heeren is a results-oriented advisor who is enthusiastic about companies with a unique product or service. He specializes in mergers and acquisitions (M&A) and finds new assignments challenging. “That’s the beauty of working at Crossminds. No project is the same, you can’t do anything on autopilot. Always full attention for the customer.”

An M&A process is a groundbreaking moment for an entrepreneur and therefore crucial for the company’s future. Lars considers it a privilege to discuss strategic choices with shareholders during the process. Since no company is the same, Crossminds always creates a custom sales process. This also determines the added value that Crossminds delivers.

Lars graduated in 2017 with a master’s degree in finance from Tilburg University. However, he continues to learn. In 2018, he completed the register advisor business succession program, and in 2019, he started the post-master program in business succession within family businesses. “We have many family businesses in our client base. We guide an optimal transfer to the next generation.”

Since joining Crossminds, Lars has successfully completed several transactions, from companies in agri and food to companies active in the automotive industry. “It is fascinating to stand next to the entrepreneur in negotiations. Sometimes you think you’re there, but then the sting turns out to be in the tail. It is very satisfying when you then achieve an optimal result.”

Lars derives his energy from successfully completing assignments that help the entrepreneur take the next step in the company’s life cycle. In his free time, Lars can be found in the gym to maintain his fitness.